How Coolers Wine Rose To Become The #1 Trend On Social Media
Coolers WineCoolers are designed to keep bottles of wine at an ideal temperature. They also guard against humidity that could cause wine to go through a decline and change its flavor.
Typically, these sweet drinks aren't high in alcohol (4% to 6% ABV) and contain real fruit juice. But they are still not wine.
The History of Wine Coolers
The wine cooler has gone the way of many a trend that gained popularity, only then going out of style. What exactly is a wine cooler, and how did this drink become so well-known?
A wine cooler is a drink that blends traditional wine with syrup or fruit juice. This is a refreshing and sweet drink, perfect for summer. It's also a great option for those who want to stretch their wine bottle.
When the wine cooler was first introduced to the market, it quickly became a popular drink for people who needed an easy, refreshing drink. It was distributed by large distributors like California Cooler, Seagram's, and Bartles & Jaymes.
In the 1980's, wine cooler sales reached a record of a billion dollars and accounted for 20 percent of all wine consumed in the US. Their popularity began to decrease in the early 1990s. This was due in part to the change in federal taxes which made it less profitable to mix wine and water. This was the beginning of the end for the wine cooler, which was quickly replaced by malt based beverages such as Zima and Mike's Hard.
The wine cooler is making a comeback the age of modernity due to the independence of wine drink producers who are focused on making drinks of top quality and with short ingredient lists. They also concentrate on using more natural wines and fruit flavors.
Many people prefer to buy pre-made wine drinks. However, if you want to make your own wine coolers by mixing wine with syrup or fruit juice, it is possible to make them at home. These are available in many grocery stores, liquor stores and specialty wine stores. These ready-to-drinks, apart from being delicious and convenient they are also perfect for any picnic or BBQ. They can be served on rocks or with a twist of citrus zest. Some of these drinks can be frozen, which makes them ideal for outdoor entertaining. These drinks are great for any occasion as long as you keep in mind the right wine cooler temperature.
The California Cooler
The 80's brought the first huge wine cooler craze and the company that started it all was California Cooler. The bottled concoctions mingled white wine with fruit juice and other perks, and they were huge hits. The company that produced them was called California Bottled Products, and it began small with the founders Michael Crete and his high school friend Stuart Bewley. They handled all the work, including bottling, brewing and sales. In 1984 they were selling 10 million cases a year. This led giant wine makers like Gallo to enter the game and flood primetime television with ads promoting their versions of California Cooler. These included the endearing old yokels Frank Bartles, and Ed Jaymes.
At the end of the decade, it was all over. Taxes set off the death knell for the product in 1991, as Congress doubled the excise tax on wine to $1.07 a gallon. The cost of making a wine-based beverage cooler increased quickly, and it was soon surpassed by sweet malt beverages such as Zima or Smirnoff Ice.
It is possible that coolers make a comeback. It could be because the new generation is ready to embrace the irreverent mix of fruity liquor and wine. They might be interested in the fact that a cooler can serve as an energy-saving alternative to fridges. A wine cooler can be set on a deck or patio, and it has screen covers that let in cool outdoor air.
In addition to being a great wine cooler, this collapsible beverage container is also perfect for camping and picnics. It folds flat to fit inside your trunk, and is easy to transport with a handle on top and sturdy wheels. Once set up, you will be able to put a variety of food and drinks in it. It can be used to serve as an office chair and keep your drinks cool. The cooler also comes with a handy shoulder strap, making it easy to carry even when full.
The 80's Craze
In the 1980s, wine coolers were all the rage. Fruit and white wine were smooched to create the drink of choice for picnics, beach parties and casual gatherings. The low alcohol content of the beverage attracted a wide range of people and it became an emblem of relaxed enjoyment. The popularity of wine coolers grew to the point that several major companies jumped in, and the competition spawned a multitude of brands with a wide variety of flavors. The most successful of them were Bartles & Jaymes and Seagram's Escapes with an extensive selection of fruity flavors that made them household names.
The 80's trend for chilled ready-to-drink concoction also led to an expansion in the industry of sparkling wines. Champagne and sparkling wines became a status symbol among yuppies who wanted to display their newfound wealth and a lot of Americans began to drink sparkling delights on a regularly.
These sparkling wines were costly at the time but offered a lighter alternative to reds and whites with full-bodied flavors. In a time where wine lovers were becoming more disinclined to drink anything that didn't have the label "vin de vigne," these frothy libations offered an opportunity for vinophiles website to get their fix without causing headaches or a sour taste in their mouth.
By the end of the decade, however, the wine cooler fad was beginning to fade. An enormous increase in excise taxes caused manufacturers to shift to malt-based drinks. In 2006, the category had fallen to less than one percent of sales.
Coolers have made a modest comeback. A lot of people still refer to these flavored wine as wine coolers, whereas cocktail enthusiasts refer to them as aperitifs or spritzers. They are an excellent way to stretch out a bottle of wine and to add some sweetness to an alcoholic light-bodied beverage, and are especially refreshing on a warm day. There is no official definition of the term "wine cooler" and a lot of items do not contain wine.
The Perfect Cooler
There is a cooler for everyone, no matter if you're a wine lover or just want to keep your favourite bottles at the ideal serving temperature. Before choosing a wine refrigerator, assess your available space and the quantity of bottles you'd like to keep. Also consider whether you want a built-in wine refrigerator that installs within cabinetry or an independent model that can be positioned anywhere in your home.
Wine coolers can be an excellent addition to a kitchen, but they can also be found in restaurants, bars and hotels, spas and other beverage-serving facilities. These refrigerators are specifically designed to keep and chill bottles to the ideal temperature for serving and are the most efficient way to ensure that your customers be able to enjoy their drinks to their best.
It is crucial to choose the right wine fridge for your company from the numerous double-zone and single-zone options. If you're a beginner, then a single-zone cooler is likely to suffice. However when your preferences change, you might need to upgrade to a model with two zones that can accommodate multiple types of wine simultaneously.
If you're a wine lover or simply want an efficient wine cooler, look no further than the BruTank Vino Portable Bottle Cooler. This double-walled, vacuum-insulated cooler will keep your wine or other bottles chilled for up to 6 hours without the necessity of ice. This cooler is ideal for backyard barbecues, picnics and dinner parties.
Users love the aesthetically pleasing design and small size of this wine cooler, which is perfect for homes with little storage space. Also, consumers appreciate the quiet operation and precise temperature control that is provided by the compressor system of this cooler. Many people also appreciate the locking system, which provides an additional layer of security for wine bottles.