Coolers Wine Strategies From The Top In The Industry
Coolers WineCoolers wine coolers are designed to help keep bottles of wine at a perfect temperature. They also safeguard against excessive humidity which can cause wine to deteriorate and alter its flavor.
Typically these sweet drinks aren't high in alcohol (4% to 6% ABV) and are infused with real fruit juice. However, they're not wine.
The History of Wine Coolers
The wine cooler is a classic example of a fashion that gained a lot of attention but then went out of style. What is a wine-cooler and what made this drink so popular?
A wine cooler is made by mixing traditional wine with fruit juice or syrup. This is a refreshing and sweet drink, ideal for summer. It's a great way to stretch your wine bottle.
When the wine cooler first introduced to the market, it quickly became a favorite drink among adults who wanted an easy, refreshing drink. It was distributed by major distributors such as California Cooler Seagram's and Bartles & Jaymes.
In the 1980's, sales from wine coolers reached a record of a billion dollars and accounted for 20 percent of all wine consumed in the US. Their popularity began to decrease in the early 1990s. It was due to the change in federal taxes which made it less profitable to mix wine with water. This marked the beginning of the end of the wine cooler. It was replaced with malt-based drinks such as Zima and Mike's Hard.
The wine cooler is making a comeback in the present day, thanks to independent wine drink producers who focus on creating drinks of high quality and having short ingredient lists. They also concentrate on using more natural wine and fruit flavors.
Many prefer buying pre-made wine drinks. While you can make your own wine coolers by mixing wine with fruit juice or syrup you can make them yourself. They are available in a variety of grocery stores, liquor shops and even some specialist wine retailers. In addition to being practical, these drinks are perfect for any picnic or barbecue. These drinks can be served with ice or citrus-infused twists. Some of these drinks may even be frozen, making them ideal for outdoor gatherings. As long as you remember the proper wine cooler temperature the drinks can be a wonderful option for any event.
The California Cooler
California Cooler was the brand which launched the wine cooler craze of the 80's. The bottled concoctions were a blend of white wine, fruit juice and other flavors. They were a huge success. The company that made the concoctions was called California Bottled Products, and it was founded in the beginning with its founders Michael Crete and his high school buddy Stuart Bewley. They did all the work including bottling, brewing and sales. In 1984 they were selling 10 million cases per year. This prompted giant wine producers like Gallo to join the game and flood primetime TV with ads featuring their own versions of California Cooler, such as the endearing elderly yokels Frank Bartles and Ed Jaymes.
At the end of the decade, the wine was gone. In 1991, Congress quadrupled the excise taxes on wine from $0.07 per gallon to $1.07 per gallon. This drove up the cost of making a wine-based cooler, and it was soon surpassed by sweet carbonated malt beverages like Zima and Smirnoff Ice.
It is still possible that coolers make an appearance. With the new generation coming of old age, it could be that they are ready to accept the irreverent blend of fruity malt and wine liquor. A cooler could also be an efficient alternative to a fridge in terms of energy consumption. A wine cooler is ideal for a deck or patio. It has screen covers to let in cool air from the outdoors.
In addition to being a fantastic wine cooler, this collapsible container is also ideal for picnics and camping. It can be folded flat to fit in your trunk, and is easy to carry with a handle on the top and robust wheels. Once you've set it up, you will be able to store a helpful site large amount of food and drinks inside. It can be used as a chair and will keep your drinks cool. This cooler comes with a shoulder strap so that it is easy to carry even when fully loaded.
The 80's Craze
In the 1980s, wine-coolers were the latest trend. The fizzy blend of white wine and fruit flavourings was able to rise from insignificance to become the drink of choice for picnics, beach parties and informal gatherings. The low alcohol content of the drink attracted a wide range of people and it became a social symbol of laid-back fun. The popularity of wine coolers increased to the point that many large companies stepped into the market, and a range of brands were created with various flavors. Bartles & Jaymes, Seagram's Escapes and others were among the most successful. They each offered a wide range of fruity flavors which have made them household names.
The craze for chilled, ready-to drink concoctions also fuelled an expansion in sparkling wine production. The yuppies wanted their newfound wealth and began drinking sparkling wine and champagne.
These sparkling wines were costly at the time, but they offered a lighter alternative to reds and whites with full-bodied flavors. These frothy libations were an excellent alternative to full-bodied, heavy whites and reds at the time when wine enthusiasts were becoming averse to anything that did not have the label "vin d'vigne".
The wine cooler trend started to fade towards the end of the decade. An enormous increase in excise tax caused manufacturers to shift to malt-based drinks. In 2006 the category had dropped to less than one percent of sales.
Coolers have made a brief comeback. While many people still use the term wine cooler to describe these wines with a flavor Cocktail enthusiasts usually refer to them as aperitifs or spritzers. They can be a great way to stretch out an entire bottle of wine and add a little sweetness to an alcoholic light-bodied beverage, and are particularly refreshing on a hot day. There is no official definition of a wine cooler, and a lot of products do not contain any wine.
The Perfect Cooler
There's a cooler for everyone, whether you're a wine enthusiast or simply want to keep your favorite bottles at the ideal serving temperature. Before you decide on a wine refrigerator, assess your available space and the amount of bottles you'd like to store. Consider whether you prefer an integrated model that is installed within cabinets or an independent unit that can be placed anywhere in your house.
Wine coolers make a great addition to any kitchen, but they can also be utilized in bars, restaurants hotels, spas, and other establishments serving beverages. These refrigerators are specifically designed to keep and chill bottles to a desirable serving temperature and are the best way to ensure your customers will enjoy their drinks at their best.
It's important to select the right wine fridge for your business from the numerous double-zone and single-zone options. If you're new to the business with wine, a single-zone cooler is probably sufficient however as your tastes change, you may need to upgrade to a dual-zone model that can accommodate multiple different types of wines at once.
The BruTank Portable Bottle Cooler is the perfect choice for wine connoisseurs or those looking for a high-quality wine cooler. This double-walled, vacuum insulated cooler will keep your wine or other bottles chilled for up to 6 hours without the requirement for ice. It's the ideal cooler for picnics in the park, backyard barbecues and dinner parties.
This compact wine cooler is ideal for homes with limited space. Users love its aesthetically appealing design. The compressor system of this cooler is also appreciated by users for its quiet operation and precise temperature control. Many also appreciate the locking mechanism that provides an additional layer of security for their wine bottles.